The Inspire Arena, a venue mentioned as an Incheon landmark, will be renamed 'NAVER Arena at INSPIRE.' Naver, which won the naming rights, plans to apply its own technologies such as simple authentication, digital payments and augmented reality (AR) to offer a performance and viewing environment unlike before.
On the 26th, Naver signed a naming rights contract and a strategic partnership with Inspire Resort. The naming rights take effect in December and run for three years. During this period, the venue's official name will be NAVER Arena at INSPIRE, shortened to NAVER Arena. The contract amount was not disclosed.
The areas in which the two companies have agreed to join forces are varied. Representative examples include hosting a performance at Naver Arena Discovery Park, on-site entry using Face Sign, N Pay's facial recognition entry and authentication service, and wallet-based non-fungible tokens (NFTs), and AR navigation implemented with NAVER LABS' digital twin technology.
Roles are divided. Naver is in charge of offline service experiences and of branding and marketing in the form of premium benefits for global users and membership subscribers. Inspire brings in performance, sports and entertainment content and is responsible for arena operations.
The first event at the newly named venue is 'NAVER x Hyundai Card THE SIX,' to be held Dec. 25-27. It is a tournament-format event in which six of the world's top women's tennis players gather in one place to compete.